Category Archives: Employee Hapiness

Blog, Customer Engagement, Customer Survey, Employee Engagement, Employee Hapiness, Employee Surveys, Recruitment

Truth or Dare

It’s wierd how some things just stick in your memory – Aida is one of those things. Or should I say AIDA because of course AIDA is not a person it’s a marketing acronym that describes the steps prospective customers go through before deciding to buy.

In fact AIDA is considered pretty old fashioned these days and has been updated by for instance AISDALSLove as it includes the importance of customer satisfaction and experience in winning repeat business and referrals.