It’s wierd how some things just stick in your memory – Aida is one of those things. Or should I say AIDA because of course AIDA is not a person it’s a marketing acronym that describes the steps prospective customers go through before deciding to buy.
In fact AIDA is considered pretty old fashioned these days and has been updated by for instance AISDALSLove as it includes the importance of customer satisfaction and experience in winning repeat business and referrals.
Times have changed. The way we work has moved on. I think the role of Manager has had its day.
Unfortunately not many organisations have moved with the times. They’re offering new products and using new technology but still servicing customers using the same old rules and tired, bureaucratic ways of working. I don’t believe they can keep up with customer demands by working that way.